Kimberly-Clark + UserTesting

The 150-year-old consumer products leader uses human insight today to be indispensable for generations to come.

Kimberly-Clark’s well-known global brands, including Huggies, Cottonelle, Kleenex, Depend, Poise, Scott, and U by Kotex, are an indispensable part of life for people in more than 175 countries.

Historically, Kimberly-Clark ran in-person studies to understand the preferences and behaviors of shoppers and users. But most shoppers today include digital resources—not just to shop, but to review and compare their options. The rapid changes in digital shopping caused Kimberly-Clark’s Marketing, Research, and Product Design teams to look for a better solution to test buyer perceptions. They needed an insight solution built for speed, efficiency, ease of use, and global scalability. And it needed to deliver a strong ROI.