Competitor Study

Your customers have access to a lot of information–use that to your advantage! Prompt testers to respond to more open-ended questions, like how they would make a hotel reservation or buy the cheapest concert tickets - by doing this you’re letting customers reveal to you how they make decisions, which may or may not include your business.

Through this type of competitive testing you can leverage insight to adapt and work your way into a customer journey you may not be a part of.

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